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Saint Elmo's

Curiosity is key

Oct. 02, 2026

PENNY Recognizes Commenters as Co-Creators and Rewards Entertaining Comments

PENNY is the first brand to recognize the role of commenters as creative drivers of social platforms, rewarding user-generated entertainment with coupons worth up to €50

Sep. 11, 2026

First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"

Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"

Jun. 01, 2026

Sheep Happens: How a Rural Incident was Turned into a Global Cultural Moment

A real-time brand response by PENNY transforms an unexpected wild event into one of the retailers most successful campaigns ever

Feb. 17, 2026

Saint Elmo's, FAQ YOU and Borussia Dortmund Turn Match Day into Testicular Cancer Action

Get your balls touched by a urologist to get a ball touched by BVB players

Mar. 18, 2025

How Sports Illustrated and Saint Elmo's are Encouraging Young Girls to Stay in Sports

According to the Women’s Sports Foundation, girls are twice as likely to quit sports by the age of 14 compared to boys

May. 24, 2023

Saint Elmo's Gives Long COVID Symptoms to Gaming Characters

Saint Elmo's and the Long COVID Europe patient network are raising awareness about Long COVID

Nov. 25, 2019

Saint Elmo's Create first Virtual Museum of Children's Rights for Hamburg Child Protection Association

42 Artists interpret Articles of The United Nations Convention on the Rights of The Child (UNCRC) for ‘The Secret Sculpture’ Project

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are