Serviceplan Middle East

Serviceplan Group Middle East is the Dubai-based MENA hub of the Serviceplan Group, Europe´s largest and most diversified owner-managed and partner-managed independent agency group.

+971 4 439 3404

May. 26, 2026

Serviceplan Arabia Turns Football's Player Escort Tradition Into a Powerful Statement

Future Goals, a purpose-led campaign platform, conceived and produced by Serviceplan Arabia for Community Jameel Saudi

Aug. 13, 2025

Rally Jameel: Accelerating Women's Empowerment on the Global Stage

The creative concept, developed by Serviceplan Arabia, went beyond event branding to craft a distinctive identity for the rally's fourth edition

Aug. 04, 2025

Jameel Motorsport Turns Riyadh Boulevard Into a Drift Circuit

Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea

Jun. 30, 2025

BMW Motorrad and AGMC Launch "Throttle Therapy" to Help Riders Log Off

Serviceplan Middle East delivers a campaign reframing motorcycling as modern mindfulness

Jun. 25, 2025

Bollywood Powerhouse Ranveer Singh Plans the Ultimate Family Holiday to Abu Dhabi

The Ranveer Singh Family Vacation campaign taps into a simple truth—over 500 million Indians are active WhatsApp users

Dec. 20, 2024

LIWA 2025: Experience Abu Dhabi Unveils New Campaign for the Ultimate Winter Festival

Led by a cinematic brand film, the campaign brings the essence of the festival to life for regional audiences

Dec. 09, 2024

Serviceplan Middle East and BMW AGMC Craft a Fragrant Tribute to the Nation with "Scentsational" Perfumer Yusuf Bhai

The campaign, created with TribeWNos, follows Yusuf Bhai on an inspiring journey across the emirates in a classic BMW

Nov. 13, 2024

The Department of Culture and Tourism Abu Dhabi Launches Global Campaign with Chris Hemsworth and Elsa Pataky

This landmark campaign presents Abu Dhabi as the ultimate family escape, inviting travelers to experience a destination of warmth, culture, and adventure

Jul. 04, 2024

Saadiyat Cultural District's Global Campaign Invites the World to "Be Moved in a Thousand Ways"

A design experience translates data from passionate minds into real-time art

Mar. 19, 2024

New Ramadan Campaign from Serviceplan Arabia and Abdul Latif Jameel Motors

Toyota sector, embraces generosity during Ramadan

Mar. 12, 2024

Serviceplan Middle East Named Independent Agency of the Year at Dubai Lynx

In a ceremony Serviceplan Group Middle East also collects 3 Gold and 4 Bronze Awards

Feb. 02, 2024

BMW XM "Story of an Enigma" Campaign from Serviceplan Middle East

BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective

Latest News

Jun. 24, 2026

Humanat Launches Eye-Popping OOH Campaign for Booksy

Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments