Soursop
Soursop is a next-gen creative consultancy that helps brands re-think how they approach creativity and culture.
Jumeirah and Soursop Launch Global Platform Spotlighting Contemporary Arab Creativity
Inspired by the majlis, the project reimagines a traditional Arab gathering as a modern, global space for artistic collaboration
Beware of "Cheap Creep" Says The Ordinary
New OOH & print by Soursop launches "Slowvember"- a campaign to encourage us to Shop Wisely from the skincare brand
Woo's new "Main Character" Series Fills the Gap Between Tiktok and Netflix
The feel-good series co-produced by Soursop and Woo, reflects Woo’s entertainment for well-being ethos - pioneering a new generation of storytelling
Amsterdam Creative Agency Soursop has Hired Annie Chiu as its First Executive Creative Director
Moving from TBWA\NEBOKO, Chiu will help drive Soursop's "next gen" approach to advertising
Nike Social Films Show that Pride is for Life not Just for June
Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June in a joyful social campaign
Nike Kids and Soursop Reveal New Back-to-School Campaign Featuring Football Star Virgil Van Dijk
Nike Kids campaign aimed at millennial parents finds "magic in the mundane"
"Perfection Just Doesn't Exist" Soursop And Nike Launch Wimbledon Campaign With Emma Raducanu
Nike's new campaign for Wimbledon shows the real person behind tennis star
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group