Studio of Art & Commerce

We create brand actions of scale and lasting impact in culture using technology to connect & amplify.

We work to give brands an active role in culture.

Which we think is the most powerful way for brands to be relevant in the 21st century, the best way to build meaningful relationships with customers, and the fastest way for brands to grow.

We do this by starting not with the brand, but with people and culture. And looking for a cultural insight that brand can resolve or align with.

We then use this cultural insight to create an ecosystem of cultural communications and engagement ideas. Which could be programming. Or partnerships with like-minded brands, media partners or relevant people in the public eye. It could be live events. It could even be advertising. And we then weave it all together and make it happen. Ideas that give brands an active role in culture and people’s lives.

We’re doing it for progressive, innovative companies like HMD, HSBC, Weleda, MDL Beast, BrewDog, Walgreens Boots Alliance, Pepsi Lipton and Inchcape.

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are