TBWA\RAAD

Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

+971 4 425 8888

Dec. 10, 2024

TBWA\RAAD Appoints Muriel Lechaczynski as Chief Growth Officer

Muriel previously served as Managing Director at TBWA\Shanghai and was the Global Brand Lead for Philips at TBWA\Neboko

Sep. 09, 2024

TBWA\RAAD Appoints Rawad El Dahouk as Head of Strategy for Saudi Arabia

With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market

Aug. 15, 2024

Ad of the Day | Nissan Middle East Launches First-Ever Brand Campaign, "Defy Ordinary"

Developed by Nissan United in Dubai, this daring platform has extended beyond the Middle East, reaching Africa, India, Europe (including Russia), and Oceania

Jul. 05, 2024

KFC Launches "The Original Gamechangers" to Empower Saudi Female Gamers

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform

May. 20, 2024

Ad of the Day | Manchester City's Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team

Apr. 30, 2024

KFC has Joined Forces with the Iconic Cheetos to Unveil a Culinary Sensation: Crunchin' Cheese Fried Chicken!

Teaming up with Cheetos, renowned for its bold and exciting flavors

Mar. 27, 2024

TBWA\RAAD Names Catherine Bannister as New Chief Strategy Officer

TBWA\RAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately

Feb. 02, 2024

Nissan's CGI Masterpiece Unveiled in City Walk Dubai

Nissan Middle East recently revealed what it calls a "CGI masterpiece" featuring its iconic Patrol lineup on the billboard of City Walk Dubai

Jan. 24, 2024

TBWA\RAAD Appoints Tony Kayouka as Head of Social and Content

TBWA\RAAD has announced the appointment of Tony Kayouka as its new Head of Social and Content

Nov. 27, 2023

Nissan Invites it Customers to "Keep Asking why" in its Latest Campaign

Nissan's regional Intellectual Property Rights (IPR) campaign redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation

Nov. 01, 2023

TBWA\RAAD Welcomes New Executive Creative Directors Frederico Roberto and Santiago Cuesta

Agency has appointed 2 new Executive Creative Directors

Apr. 17, 2023

TBWA\RAAD Promotes Romy Abdelnour to Head of Communications

Romy has over 15 years of experience in the creative industry, having started her career as a graphic designer before shifting to communications

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Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

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Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content