The Basement

The Basement is a full-service ad agency. Getting attention is a lost art—but key to brand success. We create idea-driven campaigns you can’t ignore

Oct. 15, 2025

PARAGON and French Lick Tourism Invite Viewers to "Take Your Time" in New Campaign

Directed by Jack Linderman, the campaign was shot across three French Lick landmarks: the Pete Dye golf course, a lakeside dock, and the Big Splash water park

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Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are