The Marketing Arm

We are a dynamic agency of creativity that creates cultural resonance for brands. Creativity That Matters.

Jan. 31, 2020

Snickers Reveals Its "Solution" For Fixing The World's Out-Of-Sortsness In New Super Bowl LIV Ad

The spot will air during the third commercial break of the first quarter of Super Bowl LIV

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Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality