The Roots
We are the roots. We are your roots. We produce Film and Commercials, Documentaries, Stills shoots, Music videos
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The Roots Founder Ariel Leon Isacovitch on Producing "Bucking Fastard" and Opening a Colombia Office
Producing is about partnership and being inventive for the sake of creativity
A Decade of Borderless Production: The Roots Celebrates 10 Years
With 100+ projects across ads, music videos, docs and films, the company delivers seamless, borderless production worldwide
Caviar Director Jonathan Krisel & Martin Agency Take Oatmilk To Strange New Places With Help From The Roots
Chobani's latest spot Oatmilk is everywhere
The Roots Reflects on the One Year Anniversary and Success of Its Mexico Office
The Roots opened their fourth office following years of success in Chile, Uruguay and Argentina
Director Rodrigo Saavedra Showcases Casillero Del Diablo in "The Wine Legend"
With Production Services by The Roots
Labor of Love: The Roots Grows with The Roots/Mexico & Addition of US-based Service EP
Production service company The Roots has forged an alliance with three of Mexico’s top industry leaders to form The Roots/Mexico.
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are