The Roots
We are the roots. We are your roots. We produce Film and Commercials, Documentaries, Stills shoots, Music videos
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A Decade of Borderless Production: The Roots Celebrates 10 Years
With 100+ projects across ads, music videos, docs and films, the company delivers seamless, borderless production worldwide
Caviar Director Jonathan Krisel & Martin Agency Take Oatmilk To Strange New Places With Help From The Roots
Chobani's latest spot Oatmilk is everywhere
The Roots Reflects on the One Year Anniversary and Success of Its Mexico Office
The Roots opened their fourth office following years of success in Chile, Uruguay and Argentina
Director Rodrigo Saavedra Showcases Casillero Del Diablo in "The Wine Legend"
With Production Services by The Roots
Labor of Love: The Roots Grows with The Roots/Mexico & Addition of US-based Service EP
Production service company The Roots has forged an alliance with three of Mexico’s top industry leaders to form The Roots/Mexico.
Latest News
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets