thjnk

One thought has the power to change everything.

+49 40 4134990

We are thjnk – about 420 employees at ten agencies in six cities on two continents. Founded by Karen Heumann, Armin Jochum and Michael Trautmann in Hamburg in August 2012, the agency group now serves a diverse portfolio of clients. Its services range from advising on all aspects of strategic brand positioning through to developing media-neutral, integrated, 360-degree communications concepts. The design agency loved is the agency group’s corporate identity, corporate design and content marketing specialist. upljft – thjnk’s joint venture with the tech company facelift – focuses on social advertising and provides what only a very few can: one-stop strategy, creation, data and technology. thjnk also crafted tailor-made solutions for McDonald’s and thyssenkrupp: LEO’S THJNK TANK – thjnk’s joint venture with Leo Burnett – manages brand communications for McDonald’s in Germany. And the collaboration that started when thyssenkrupp named thjnk its lead agency has since engendered another customised agency: BOBBY&CARL.

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality