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Uncovered

Founded in 2018 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: make content people want to watch.

Founded in 2018 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: make content people want to watch. Our strategic approach is centred around our Active Reach model. Built on a deep, data-driven understanding of the social platforms and their algorithms, this ensures our content not only reaches the right audiences, but engages them far more powerfully than the platform norms. Our strategy team is integrated directly into the Uncovered Creative arm, a diverse team of brand experts and social natives able to translate insight & strategy into creative work that converts. We’ve built Uncovered-owned channels at scale across TikTok, Meta, YouTube and Snap. Through our scaled audiences we have helped more than 100 brands connect with culture through partnerships and collaboration.

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are