Wheelhouse Labs

Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms.

Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms. Wheelhouse encompasses Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; investment arm Wheelhouse 360; and a real estate operation that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as multi-acre, indoor/outdoor campus “The Village” in Stamford, CT.

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour