WorkInProgress
We believe every company should be a work in progress. Part innovation shop. Part ad agency. We help brands take action to prove they believe. And then turn those actions into memorable advertising.
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We believe every brand should be a work in progress. Part ad agency, part innovation shop, we help companies boldly act, innovate and create to prove why they passionately exist. Then we use those actions to create powerful advertising.
Latest News
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality