WPP

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Latest News

Aug. 25, 2026

System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses

New tool, rooted in human emotion, offers predictive metrics at speed and scale

Aug. 25, 2026

Deaf Racing Driver Caleb McDuff Turns Silence into a Competitive Advantage, in new Film

"Fuelled by Silence" aims to help 18-year-old McDuff find new sponsors