Zulu Alpha Kilo

Our belief is that your message has to be simple and evocative to have the slightest chance of being decoded by today's media-saturated consumer.

Meet Zulu Alpha Kilo - a Toronto-based creative company with a staff of 120 full-time “Zuligans” and growing. Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. On two occasions, Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year. The shop was also recently named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big. Zulu’s client roster includes brands such as Bell, Subaru, Interac, Harry Rosen, Campbell’s, the Ottawa Senators, Responsible Gambling Council, HomeEquity Bank, Rates.ca, Consonant Skin+care, ParticipACTION and Whirlpool plus numerous project-based assignments. Everyone in the company belongs to one company-wide creative group, and free-spirited, collaborative ideation is one of the agency's core principles.

Latest News

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own