Axe
AXE body spray, deodorant/antiperspirant sticks, shower gel and hair products help guys look, smell and feel their best.
AXE Kicks Off FIFA World Cup 2026 Campaign: "Smell Your Best When You Look Your Worst"
For the first time in the brand's history Axe becomes sponsor of the World Cup
AXE & Ogilvy Greece Urge Young Men to Find their Signature Scent with a fun Campaign
Using humor, a cheeky touch, and direct messaging, AXE encourages young men to leave behind other products
AXE & Ogilvy Gamify Perfume Sampling and Bus Waiting
For the launch of AXE Cherry Fizz, Ogilvy Greece redefined what creative media and sampling can look like
Ad of the Day | Axe and Lola Mullenlowe Present "What is Love," a Music Video Directed by Juan Cabral
The Music video is for the launch of the new "Fine Fragrance"
BZRP Announces His New Hit: A Fragrance Remix in Collaboration With AXE
LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances
AXE Partners With League of Legends Esports and Asks Fans "What's Your Move?"
#1 Men’s Fragrance Brand, AXE, launches an integrated global marketing campaign at League of Legends 2019 World Championship
Ad of the Day | AXE and Martin Garrix move fans even closer by making them part of the new music video "These Are The Times"
Created by 72andSunny Amsterdam, the music video was directed by Ivana Bobic
AXE invites young men into the bath to celebrate their "Bathsculinity" in new campaign by 72andSunny Amsterdam
The US campaign launched with a series of 15-second films
Latest News
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till
Sep. 03, 2026
Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies
Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025