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Back Market
As the leader of the refurbished B2C market, Back Market connects consumers, startups and SMEs with professional sellers to acquire certified and guaranteed electronic devices, at unbeatable prices.
Ad of the Day | Back Market Swaps Shirts for Phones in World Cup Fan Campaign
The Players’ Drop campaign, created by Back Market and creative agency INNOCEAN Berlin, has already become a football fan phenomenon
Back Market Crowns the Ugly Computer in Bold new Campaign Challenging Throwaway Tech Culture
The Ugly Macbook is available to purchase on Back Market’s website, with prices starting from £375
Back Market Challenges AI Slop with new Downgrade Now Campaign
Through witty visuals and punchy messaging, the campaign challenges the homogenised, AI-driven noise saturating feeds and screens
Back Market Launches the Last Shot Gallery - a Bold Campaign Exposing Fast Tech's Hidden Damage
Immersive exhibition highlights the environmental cost of fast tech and calls for a more sustainable tech future
Back Market Challenges Planned Obsolescence with £99 "Obsolete Computer" Drop
Back Market fights back against the forced obsolescence of up to 400 million PCs, proving a sustainable alternative is possible
Grace Clinton Fronts Slow Projects' Upcycled Capsule Collection Celebrating Women in Football
New cultural campaign champions sustainability, identity, and story-first design – supported by Back Market
Back Market Calls Time on Fast Tech with Striking Projections in the City
Back Market challenges Big Tech this Earth Month with bold projections and wild postings across the Capital, exposing fast tech, overconsumption, and overproduction
Back Market Joins Forces with Life After Ad to Breathe a Second new Life into its OOH Advertising
Back Market partners with Patrick Vernuccio to turn OOH ads into grow bags for Hackney City Farm and urban gardeners
Ad of the Day | Cats, You Are No Longer The Only Ones With Multiple Lives
Back Market launched its first international 360° brand campaign with Buzzman
For Earth Day, Back Market And Marcel Are Educating Apple Store Customers About The Environmental Impact Of Refurbishing
Say hello to Hack Market
Back Market invites French people to change their point of view on the refurbished by hijacking an iconic campaign
Campaign orchestrated by Marcel who gives an additional reason to believe that the new is old...
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group