Banana Boat

Banana Boat® was born at Florida’s sunny Miami Beach in 1976, when the original beach protector, a lifeguard at that popular destination.
May. 06, 2026

The #1 Summer Sunscreen Brand, Banana Boat, Calls on Consumers to Get Outside—Before Summer Passes Them By

Banana Boat is launching its new Get Outside Stat campaign, created in partnership with BBH USA

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Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content