Bimbo Group

Grupo Bimbo, S.A.B. de C.V. is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa.

Sep. 23, 2025

6 Months in and Lots of Bread, a Bigger thanks and a Huge You're Welcome

Following the successful launch of its Bigger Slice campaign in Spain this summer, Bimbo is bringing the idea to Portugal with a fresh chapter titled “You’re Welcome.”

Aug. 22, 2025

Bimbo Launches "You're Welcome" in Portugal, Celebrating with Humor the Table Neighbors of its Sliced Bread

A bigger slice that brings new possibilities to the Portuguese table

Jul. 25, 2025

Bimbo and Ogilvy Announce a Bigger Slice with a Giant Humoristic Spot

Welcome to a world where breakfast matters again. And where bigger is, unquestionably, better

Oct. 18, 2024

Bimbo Brasil Releases: "It's Next Level. It's Artesano Level," Raising the Bar for the Bread Category in a Poppy Campaign

Created by Energy BBDO Sao Paulo, the film nods to opera and pop culture, inviting viewers to explore what sets Artesano apart

Jun. 02, 2023

"The Important Thing is what's Inside": The new Campaign of Pinguinos Bimbo and Fantastica

The Pingiinos dairy beverage category presents its new campaign with a forceful change in its communication

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group