Birra Peroni

Birra Peroni S.r.l is an Italian Company part of Asahi Europe LTD and a major player in the italian brewing industry.

Birra Peroni S.r.l is an Italian Company part of Asahi Europe LTD and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world.

Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands.

In Italy the annual production of Birra Peroni is 5 million hectoliters, brewed in Rome, Bari and Padova, of which over one million are exported.

The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, MILLER, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group