Department of Culture and Tourism Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is the principal authority driving the sustainable growth of Abu Dhabi’s culture and tourism sectors.

Jun. 25, 2025

Bollywood Powerhouse Ranveer Singh Plans the Ultimate Family Holiday to Abu Dhabi

The Ranveer Singh Family Vacation campaign taps into a simple truth—over 500 million Indians are active WhatsApp users

Dec. 20, 2024

LIWA 2025: Experience Abu Dhabi Unveils New Campaign for the Ultimate Winter Festival

Led by a cinematic brand film, the campaign brings the essence of the festival to life for regional audiences

Nov. 13, 2024

The Department of Culture and Tourism Abu Dhabi Launches Global Campaign with Chris Hemsworth and Elsa Pataky

This landmark campaign presents Abu Dhabi as the ultimate family escape, inviting travelers to experience a destination of warmth, culture, and adventure

Jul. 04, 2024

Saadiyat Cultural District's Global Campaign Invites the World to "Be Moved in a Thousand Ways"

A design experience translates data from passionate minds into real-time art

May. 15, 2024

Ad of the Day | Serviceplan Middle East Launch 101 Abu Dhabi Do's for the 2nd Rendition of "One Summer Isn't Enough"

Abu Dhabi continues to stake its claim as a must visit summer destination

Nov. 08, 2023

Serviceplan Middle East Creates Winter Campaign with Dejavu for Department of Culture and Tourism Abu Dhabi

Abu Dhabi tourism campaign invites you to shake off the winter blues

May. 23, 2023

Serviceplan Middle East and Experience Abu Dhabi Launch Global Campaign

Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions the emirate as a summer destination

Dec. 19, 2022

NBA Legend Shaqille O'Neal Stars in Abu Dhabi Department of Tourism and Culture Campaign

Serviceplan Middle East created the quirky spots with Production Company DejaVu

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour