Destination BC
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism.
Jul. 24, 2026
Destination BC Rethinks Tourism Marketing with a new Global Approach
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Sep. 18, 2025
Super, Natural BC Launches First-Ever Nature Rating Digital Tool
The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science
Dec. 04, 2024
Destination BC Invites German Travelers to Explore Northern BC via the World's First Immersive Car Wash
The campaign, created with Zulu Alpha Kilo, aimed to inspire German travelers to explore Northern BC
Latest News
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal
Nov. 03, 2026
Cut+Run Welcomes Christjan Jordan as Editor Partner
Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg