Diesel

We stand for passion, individuality and self-expression. A true alternative to traditional luxury.
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while...

Latest News

Nov. 04, 2026

Art Directors Club of Europe Announces Finalists for the 35th ADCE Awards

304 projects from 23 countries selected as finalists; Germany, Austria, and Spain are the top countries

Nov. 04, 2026

Ad of the Day | Fanatics and NHL Debut Hometown Remix Uniform, Apparel and Headwear Program

Marks the first-ever Leaguewide special edition uniform program for Fanatics in its role as the NHL’s on-ice uniform provider