Distance Running Store
DISTANCE is a running specialised retail brand and store based in Paris and Lyon that welcomes all runners, from the record-breaker to the once-a-weeker.
Feb. 02, 2026
The New Faces of The Distance Brand are Runners Who Are Victims of The Race for Likes on Strava
The entire campaign, across print and video, was created by Ojoz Yutaka, conceived by the agency BETC
Jul. 02, 2025
The Catrace: Distance and Strava Crash Paris Fashion Week With a Fashion Show on Steroids
Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement
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Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own