Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.
Latest News
Sep. 24, 2026
Social House Adds Kelson Berkus and Sam Shaw to Creative Leadership Team
Kelson Berkus joins as executive creative director and Sam Shaw as creative director, strengthening the agency's creative vision
Sep. 24, 2026
Good Foods Group Launches "Guacxiety," a New Campaign about the Stress of Buying Avocados
New Good Foods/Harris Poll data highlights frustration over avocados going bad before use