Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration