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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour