Erste Group
Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself
"Carry the Light": Erste's Newest #believeinyourself Christmas Advert
Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us
Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World
More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group
Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays
The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy
Giving The Next Generation A Reason To Hope
Erste Group launches new Christmas advert focused on a sustainable future
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are