Fussy

The refillable plant-powered deodorant turning the tide on single-use plastic.

Dec. 05, 2024

Smelling is Believing in Fussy's Festive Campaign

Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable

Oct. 07, 2024

Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden

Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days

Nov. 08, 2022

Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single

"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are