G-Star RAW
Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.
0800-0200454
Sep. 24, 2025
G-STAR Unveils Anatomic Denim: A Fusion of Innovation, Movement, and Art
The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway
Apr. 21, 2023
G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces
"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less
Sep. 26, 2022
Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign
May. 24, 2022
Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message
The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"
Jan. 14, 2022
Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance
New campaign by creative agency The Family Amsterdam
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door