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HELLMANN'S

Sep. 02, 2026

Hellmann's "America's Sandwich" Appears at the Smithsonian Cafe with VML

After weeks of voting and rivalries across the US, Hellmann’s officially crowned Pennsylvania’s Philly Cheesesteak as "America’s Sandwich"

Mar. 13, 2026

Hellmann's Easter Egg Hunt with Mr. Doodle

The creative commerce campaign, created by VML & WPP Unite, will include behind the scenes looks at Mr. Doodle in action, through a social film

Jun. 13, 2025

Hellmann's Mayonnaise Relaunches "Bring Out the Best" with A New Comedic Twist

The re-energized "Bring Out the Best" campaign was created by Ogilvy UK in collaboration with DAVID Madrid

Apr. 24, 2025

Hellmann's Launches AI-Powered Platform that Detects Hunger to Boost Gamers' Performance

Hungry Games, created with FURIA, tracks facial cues to alert players when they need a break

Apr. 11, 2025

Mayonnaisism: Hellmann's Creates New Artistic Movement in Brazil

Hellmann's turned Brazil’s beloved homemade potato salad into art for a first-of-its-kind gallery exhibit in Sao Paulo

Feb. 12, 2024

Hellmann's Big Game Commercial Puts a "Paws" on Food Waste Starring Mayo Cat and Kate McKinnon

Mayo Cat inspires viewers to make delicious meals out of leftovers with one simple ingredient: Hellmann's "may-ow"

Dec. 12, 2023

Don't See Anything in your Fridge? Hellmann's Prompts People to Look Again at their Leftovers

A new global campaign by Ogilvy UK and Hellmann’s encourages people to use up their food in the fridge

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are