Herconomy
Herconomy is a Female-focused fintech startup dedicated to creating financial resources for women.
May. 01, 2025
The First Bank Account that Provides Interest on Breastfeeding
Launched for Mother's Day, the Serviceplan campaign fights stigma and rewards breastfeeding with real financial benefits
Latest News
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own