IAMS
59% of American dogs are overweight or obese and most dog parents don’t even realize it
The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home
Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health
The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"
New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten
IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade
One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group