IAMS

59% of American dogs are overweight or obese and most dog parents don’t even realize it
Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Apr. 16, 2025

The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"

New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten

Nov. 28, 2024

IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade

One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door