Impossible Foods

We’re Impossible Foods and our mission is to make the global food system truly sustainable by eliminating the need to make food from animals.

We’re Impossible Foods and our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world’s natural resources. In 2016, we launched our first product, Impossible™ Burger Made From Plants. It’s delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

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Aug. 13, 2026

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Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group