Lacoste

Life is a beautiful sport since 1933.

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Apr. 20, 2021

Lacoste Releases New Brand Campaign by BETC: Crocodiles Play Collective

Seven Ambassadors, Seven Photographers, One Story

Mar. 15, 2021

Lacoste and Polaroid are Celebrating All The Colors

Through a new collaboration with Polaroid, the crocodile poses with the iconic rainbow

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

Latest News

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food