Louisville Tourism

As the official marketing organization for Louisville, the agency’s mission is to enhance Louisville’s economy through tourism - to position and sell the community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel. In pursuit of its mission, Louisville Tourism generates increased visitor spending, local tax receipts and job development. Prior to the pandemic, tourism was the third largest industry in Louisville, hosting 19 million visitors in 2019. This peak of visitation had been generating an estimated annual economic impact of $3.4 billion which previously supported over 70,000 local tourism-related jobs.