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Magnum

Since 1989, Magnum’s never stopped working. Adding new flavours. New textures.Always a pleasure.

Apr. 24, 2026

Magnum Opens the Doors to its House in a Couture-Inspired Campaign by Martin Werner

Directed by Martin Werner, produced by Proppa, with BaconX on VFX and Color, it is a film built with the same care as the product it celebrates

Mar. 03, 2026

Magnum's "Find Your Summer" Evolves with an Activation that Allows People to Schedule Sunshine into their Calendars

With "Schedule The Sun," LOLA Madrid boosts winter sales by turning sunshine into a bookable treat

Sep. 05, 2025

Magnum Brought a Taste of Utopia to All Points East Festival 2025

Created by award-winning experiential agency Hot Pickle, the activation invited pleasure seekers to discover the new Utopia range – Double Cherry and Double Hazelnut

Feb. 16, 2024

Magnum Find Glimmers of Sunshine in Winter

A film directed by Juan Cabral of MJZ Films, shot in black and white, beautifully captures these tiny moments

Jan. 10, 2024

Ad of the Day | Magnum Highlights the Importance of Sticking to the Original

LOLA Mullenlowe came up with a brilliant and funny way to dramatize brand's commitment to delivering true superior pleasure every time

Jun. 09, 2023

Magnum Partnered with JVKE Featuring THE SUN to Promote Pleasure is Always on Campaign

The inter-agency team brought together one of TikTok’s biggest stars, JVKE, with the largest star in the solar system

Mar. 28, 2023

Magnum Creates Anti Metaverse Campaign to Encourage People to Taste Pleasure in the Real World

MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal

May. 19, 2022

Magnum Shows The World That Classics Can Be Remixed

The IPG collective created remix of legendary pop icon Kylie Minogue and South Korean dance music producer Peggy Gou

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer