Minus 196

-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
Oct. 21, 2024

-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London

Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain

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Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door