New Balance

We build global brands that athletes are proud to wear, associates are proud to create, & communities are proud to host.

May. 14, 2024

New Balance Unveils Epic Month-Long "Grey Day" Celebration

New Balance celebrates "Grey Day" all month with limited-edition sneakers and apparel

Sep. 30, 2022

Tuff's Joe Mischo Directs "Eye of the Storm" Basketball Brand Film for New Balance

Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw

Apr. 22, 2021

New Balance Takes To Brighton Beach For "No half measures" Campaign By 20ten

Campaign breaks online through Sports Direct social channels

Oct. 26, 2018

New Balance's #BeTheException Activation Uses AI to Spot Trendsetters

Machine learning and innovation combine for Wildbytes’ explosive launch of the Fresh Foam Cruz Nubuck

May. 18, 2017

BMB launches second film for New Balance's "My Future Self" campaign

Creative agency BMB has launched new 30" and 60" spots for New Balance's "My Future Self" campaign.

May. 03, 2017

BMB launches ‘My Future Self’ campaign for New Balance

Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group