New Balance

We build global brands that athletes are proud to wear, associates are proud to create, & communities are proud to host.

May. 14, 2024

New Balance Unveils Epic Month-Long "Grey Day" Celebration

New Balance celebrates "Grey Day" all month with limited-edition sneakers and apparel

Sep. 30, 2022

Tuff's Joe Mischo Directs "Eye of the Storm" Basketball Brand Film for New Balance

Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw

Apr. 22, 2021

New Balance Takes To Brighton Beach For "No half measures" Campaign By 20ten

Campaign breaks online through Sports Direct social channels

Oct. 26, 2018

New Balance's #BeTheException Activation Uses AI to Spot Trendsetters

Machine learning and innovation combine for Wildbytes’ explosive launch of the Fresh Foam Cruz Nubuck

May. 18, 2017

BMB launches second film for New Balance's "My Future Self" campaign

Creative agency BMB has launched new 30" and 60" spots for New Balance's "My Future Self" campaign.

May. 03, 2017

BMB launches ‘My Future Self’ campaign for New Balance

Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are