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Pedigree
At PEDIGREE®, we know that every dog deserves good food and a loving home.
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
Pedigree Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil
The campaign featuring Felca promotes melhoramigo.ai, encouraging responsible adoption by highlighting real human-animal bonds
First Dog Show for Mixed-Breed Dogs Celebrates the "Caramelo," Supported by PEDIGREE
A touching exhibition on mixed-breed dogs promoted responsible adoption and featured Tatá Werneck, who adopted a Caramelo named Alice
PEDIGREE Launches Campaign to Recognize Caramelos and Mixed-Breed Dogs
Backed by Brazilian stars, the initiative launches the largest Caramelo genetic study and a Kennel Club
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life