Protect Our Winters

POW helps passionate outdoor people protect the places and lifestyles they love from climate change

Protect Our Winters is the environmental center point of the winter sports community. Founded by pro snowboarder Jeremy Jones in 2007, we are united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 140,000 supporters worldwide, POW re-invests public and private contributions into educational initiatives, advocacy and supporting community-based initiatives that have tangible results.

Latest News

Oct. 14, 2026

Qualia Taps Open Swim for New Campaign Starring Troy Aikman

Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance

Oct. 14, 2026

No Sushi Signs Atlanta and Widow's Bay Editor Isaac Hagy for Commercial Representation

The longtime Hiro Murai collaborator brings an instinct-led approach to story, tone and world-building, with credits including Atlanta