Pura

Founded in June 2020 by Guy, Abi and Ezra Fennell

Mission

It’s time for a change. At Pura, we believe that being eco-friendly is no longer a luxury, but a necessity. That’s why we’ve created a range of skin and eco-friendly baby care products that are affordable and accessible to all allowing parents to look after their planet while caring for their children. Simple, just like eco should be.

We’re working towards a real solution on nappy recycling in the UK and we’re also campaigning for a total ban on plastic in wipes.

PRODUCTS

Skin-friendly and eco-friendly wipes and nappies that don’t cost the earth. 100% plastic free, 100% biodegradable baby wipes made from biodegradable plant fibres with 99% water and organic aloe vera; eco-friendly nappies made with soft organic cotton, no nasty chemicals, perfumes or allergens and plenty of sustainable materials.

COMPANY OVERVIEW

Welcome to the Pura family. Pura wasn’t born in a boardroom. We’re real parents who wanted to make a change and find a solution to nappies and plastic wipes pollution. We wanted to make the change for our son, Ezra, and for the future of all kids. So, we designed the Pura range to allow all parents to care for the planet whilst caring for their baby, not only those who can afford it.