Selle Royal

Selle Royal has been a world-leading bicycle saddle brand for over 50 years. Our history is one of continuous innovation built on research, technology, and advanced design.

Jul. 15, 2025

Selle Royal Launches "Stracciatella Fella", A Stop-Motion Spin on Saddle Sustainability

Created by Adverteam, the spot showcases the heritage brand's circular design innovation

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are