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Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression
Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)
Sephora's Latest European Campaign with BETC Etoile Rouge and BETC Fullsix Invites us to Reinvent Holiday Traditions
This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH
BETC Etoile Rouge & BETC Fullsix Redefine the Role of the Mirror in Sephora's new Brand Campaign
The film features various communities taking turns in front of a single, unique mirror
Sephora in Collaboration with BETC Etoile Rouge and BETC Fullsix Invites us to Rediscover the Magic of the Season
What if this holiday season, Sephora revealed the spark in each of you?
For the Holidays, Sephora Celebrates the Power Of Wishes
Sephora unveils an emotional film full of hope, love and joy to celebrate the infinite power of wishes
Sephora and BETC Paris Present: "The Unlimited Power of Beauty"
Beauty is a playground where everyone has the power and the right to experiment and create their own definition.
Rihanna and Sephora Launch Fenty Beauty with the World’s First Live-Created Fan Film
Experiential design agency Wildbytes transforms Rihanna’s fans into superstars in unforgettable immersive experience, Fenty’s Playground
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group