So Foot

The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.

Feb. 18, 2025

So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day

Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group