So Foot

The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.

Feb. 18, 2025

So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day

Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Latest News

Aug. 14, 2026

Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly

The agency's first work as creative and media AOR launches across five origin markets

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life