So Foot
The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.
Feb. 18, 2025
So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day
Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?
Nov. 26, 2022
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content