So Foot
The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.
Feb. 18, 2025
So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day
Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?
Nov. 26, 2022
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group