South Western Railway

South Western Railway was created by amalgamating the reorganized Hubli division from South Central Railway with Bangalore & Mysore divisions of Southern Railway.
Oct. 28, 2025

Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's

Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign

Sep. 15, 2025

South Western Railway Aims to Reduce Abuse Against Staff in New "Body cam Footage is Evidence"

Body cams record events from the staff’s perspective, including instances of verbal or physical abuse

Jul. 16, 2024

South Western Railway Unveils Exciting Range of Rewards in new Campaign from St Luke's

The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan

Mar. 04, 2024

St Luke's Uses Insults Thrown at SWR Staff in New Campaign to Tackle Abuse

OOH campaign highlights some of the verbal abuse its workers have been subjected to by agitated customers

Feb. 23, 2022

Ad of the Day | St Luke's Urges Audiences To "Spread Your Wings" In Debut Campaign

St Luke’s is introducing a new creative work for South Western Railway

Latest News

Nov. 03, 2026

Cut+Run Welcomes Christjan Jordan as Editor Partner

Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg

Nov. 03, 2026

TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles

New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench