Switzerland Tourism
Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination
Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques. Headquartered in Zurich, ST is present in 26 countries, employing 239 staff.
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing