Taco Bell

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum!

At Taco Bell, we’ve had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Always hungry for Más, we’ve grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food. We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2018, according to the Harris Poll EquiTrend Study, we were named America's favorite Mexican restaurant. We’re always striving for Más.

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer