Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum!
At Taco Bell, we’ve had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Always hungry for Más, we’ve grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food. We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2018, according to the Harris Poll EquiTrend Study, we were named America's favorite Mexican restaurant. We’re always striving for Más.
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are