Tena

TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers. TENA also produces a youth diaper brand for teenagers and larger children.

Jan. 06, 2025

TENA Men and ZEAL Tackle Men's Health Taboos with Big Game 16 Launch for Dry January

"The Dry Inn Clubhouse" rugby game activation will be followed by a month-long in-store push, giving a new meaning to "Dry January"

Apr. 29, 2022

Ad of the Day | Channel 4's Advertising Award-Winner TENA Launches New #LastLonelyMenopause Campaign

Creative agency AMV BBDO’s winning campaign for TENA

Mar. 09, 2020

Tena's New #Ageless Campaign Talks Sex to Challenge Perceptions of Ageing and Incontinence

Long and short-form content will also run on social, directing people to the 60 second #Ageless ad.

Apr. 26, 2019

Tena Re-Imagines Victoria's Secret Catwalk Image to Launch New Silhouette Noir Underwear

Market-leading incontinence brand launches first campaign of new platform idea "I Will Be Me" by AMV BBDO which sets out to break taboos around incontinence

Latest News

Sep. 03, 2026

Rival Earns 2 Honours Recognising Fastest-Growing Companies

Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth

Sep. 03, 2026

Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"

The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge