Tena
TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers. TENA also produces a youth diaper brand for teenagers and larger children.
TENA Men and ZEAL Tackle Men's Health Taboos with Big Game 16 Launch for Dry January
"The Dry Inn Clubhouse" rugby game activation will be followed by a month-long in-store push, giving a new meaning to "Dry January"
Ad of the Day | Channel 4's Advertising Award-Winner TENA Launches New #LastLonelyMenopause Campaign
Creative agency AMV BBDO’s winning campaign for TENA
Tena's New #Ageless Campaign Talks Sex to Challenge Perceptions of Ageing and Incontinence
Long and short-form content will also run on social, directing people to the 60 second #Ageless ad.
Tena Re-Imagines Victoria's Secret Catwalk Image to Launch New Silhouette Noir Underwear
Market-leading incontinence brand launches first campaign of new platform idea "I Will Be Me" by AMV BBDO which sets out to break taboos around incontinence
Latest News
Oct. 14, 2026
Qualia Taps Open Swim for New Campaign Starring Troy Aikman
Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance
Oct. 14, 2026
No Sushi Signs Atlanta and Widow's Bay Editor Isaac Hagy for Commercial Representation
The longtime Hiro Murai collaborator brings an instinct-led approach to story, tone and world-building, with credits including Atlanta