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The AA

The AA was established in 1905 to help the UK's drivers feel safe in the knowledge we'll be here if they need us.

+44 161 333 0004

Jul. 16, 2026

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Jul. 02, 2019

The campaign highlights that the app allows AA members to report a breakdown at the touch of a button

Nov. 05, 2018

‘Drowsy Driver’ launched on 2 November and runs on the AA’s social channels

Nov. 05, 2026

Appointment follows a competitive pitch and will see Art of the Possible develop a long-term brand strategy and creative framework

Nov. 05, 2026

Experienced marketing and communications leader to drive national brand growth, supporter engagement, and mission awareness