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The AA

The AA was established in 1905 to help the UK's drivers feel safe in the knowledge we'll be here if they need us.

+44 161 333 0004

Jul. 16, 2026

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Jul. 02, 2019

The campaign highlights that the app allows AA members to report a breakdown at the touch of a button

Nov. 05, 2018

‘Drowsy Driver’ launched on 2 November and runs on the AA’s social channels

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration