The Directorate-General for Traffic

The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.

Oct. 23, 2025

"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT

Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road

Apr. 16, 2025

The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety

A piece that reminds us we live in a country so full of life, it’s too much to lose on the road

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality