no photo available

The National Lottery

Sep. 25, 2025

Allwyn's new EuroMillions Activation Focuses on Luxury through Snapchat AI Lens

Allwyn's EuroMillions Snapchat partnership sees it become the first brand to use AI Lens technology in a UK advertising campaign

Jul. 01, 2025

Allwyn and ITV Celebrate National Lottery's Role in Women's Football for FA's Big Football Day

TV and digital campaign launches 29 June during England vs Jamaica friendly, ahead of UEFA Women's Euros

Nov. 07, 2024

Allwyn and Channel 4 Launch "Lucky Days" Three-Part Mini-Series about being "Set For Life"

Follows a group of comedian friends who each win £10,000 – the equivalent of one month’s payout on a Set For Life top prize win

Jul. 18, 2024

Allwyn Celebrates the Role of National Lottery Players in Team GB's and ParalympicsGB's Success with "Paris 2024"

The campaign will feature reactive content from GB athletes celebrating key moments during the Games

Nov. 18, 2022

adam&eveDDB and The National Lottery Invite the Nation to Imagine What's Possible this Festive Season

The launch ad, "Christmas Love Story" directed by Oscar-winner Tom Hooper

Jul. 12, 2019

adam&eveDDB's "Amazing Starts Here" celebration of real people shows anyone can win The National Lottery

The ad breaks on TV on July 14, supported by radio and out-of-home activity.

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group