This Girl Can
#ThisGirlCan celebrates the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.
This Girl Can Launches Call-to-Arms to end the Enjoyment Gap
As latest research reveals 2.4 million fewer women than men enjoy sport and physical activity
FCB Inferno Debuts Stirring Rallying Cry for Sport England's This Girl Can
The rallying cry draws from, and is inspired by, the women in the This Girl Can campaign and community
This Girl Can celebrates five years since launching its groundbreaking call to action and launches inspirational new campaign for 2020
The TVC launches on 17th January and is supported by an OOH and a big digital and social push
Ad of the Day | This Girl Can returns with new inspirational Fit Got Real message
This new film is looking to broaden the campaign’s appeal to engage women who are statistically more likely to be inactive
Ad of the Day | FCB Inferno's #QueenRules campaign continues with provocative new film
Queen Rules social experiment highlights unconscious gender bias in culture
FCB Inferno Launches "Queen Rules" to Challenge Gender Bias With Playing Cards
Global Campaign Features New Games Where Queens Rule Supreme
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group